Marketing for Non-marketers workshop

Past Event – Wednesday 22nd November 2017:  Farmer Copleys, Pontefract, West Yorkshire WF7 5AF
 10.00am – 3.30pm 

Download the flyer for more information Marketing for Non-marketers Workshop 2017 – Flyer , or take a look below

The fundamental principles of effective marketing remain the same but social media and the online world has changed the marketing landscape. This workshop is aimed at farm park owners and staff who have responsibility for marketing their farm park but are not marketers themselves.

NFAN Workshops are aimed at Farm Park owners and key staff. Each workshop doubles as a mini open day with a presentation from the host venue and a behind the scenes tour. Numbers are limited to ensure a successful workshop with time to ask questions.

Tea & Coffee will be served from 9.30am, the workshop will start at 10am and is due to finish at 3.30pm. Lunch is provided.

The principals of knowing your market, understanding your visitors and finding what makes your attraction special are still at the heart of effective marketing. This workshop will cover marketing principals and a review of different communications channels, before focusing in on the most widely used social media channel for attractions – Facebook.

You are probably already using Facebook but feel you could do more. The aim is to provide some enhanced practical skills, but it is not an advanced Facebook marketing workshop. The workshop is aimed at attraction owners and staff where marketing is just part of your role.

There will a presentation from Farmer Copleys and the opportunity for delegates to share their own experiences, what has worked for you and what hasn’t.

Meet the Facilitators

David Leon

David Leon is Managing Director of Partners Leisure, a marketing and PR agency specialising in leisure & tourism. With over 20 years’ experience David has held senior marketing positions at visitor attractions and now as a marketing consultant has managed marketing campaigns for a number of farm parks.

Lauren White

Lauren White is a specialist social media marketer who has developed and managed online marketing campaigns for a range of farm attractions using Facebook and other social media channels.

The Venue

Farmer Copleys is a working family farm and award-winning farm shop & restaurant. They run seasonal events including a summer maize maze and one of the UK’s biggest Halloween festivals.

Farmer Copleys, Pontefract, West Yorkshire WF7 5AF
Phone: 01977 600200 www.farmercopleys.co.uk

Accommodation

The nearest Hotel is the King’s Croft or The Premier Inn at X-Scape Castleford is nearby.